Bringing quintessential vintage goods to the girlies, à la Avenoir was in need of a charming brand identity to capture the catalog of whimsical wares sourced by its founder, Kelsey: kitsch queen and cozy home connoisseur. As a Jane-of-all-trades herself, Kelsey envisioned a brand representative of her fellow thrifters who love it all — hunting for antiques, and growing a garden, and reading romance novels, and baking sourdough loaves, and most of all: slowly collecting storied pieces that bring joy to every nook of their little nests.