Design that Delivers
As Junior Art Director at The Little Market, the heart of my responsibilities was to evolve the visual brand and maintain its consistent translation to all channels. Working closely across teams, I specialized in creative visual direction for every touch point — web, email, social media, print, and packaging design.
By crafting and maintaining a high-end visual presence, The Little Market became a stand-out brand in the artisan-made goods space, attracting recognition from media, influencers, and activists who support the organization’s mission and expand its reach.
Driving Clicks & Conversions
email campaign DESIGN
Working closely with the marketing manager and copywriter, I designed over 200 emails each year — creating fresh, refined concepts tailored to our audience, while staying true to The Little Market. I created assets for product-focused emails and seasonal campaigns to launch new collections, highlight artisan makers, and raise awareness for the nonprofit mission. Clear, creative design was essential to balance promotional and educational content, keep subscribers engaged, drive clicks, and increase conversions.
Designed for Deeper Stories
The Little Market’s storytelling went beyond email and social, often featuring long form copy about members of the community, artisan and producer groups, and the fair trade mission. With thoughtful, content-driven layouts, I designed custom landing pages to deepen The Little Market’s storytelling capabilities — integrating shopping opportunities with lifestyle content to increase brand affinity and generate sales that support artisan groups worldwide.
web DESIGN-
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DESIGN TRADE PROGRAM
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WHOLESALE PORTAL
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WHOLESALE COLLECTION PAGE
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ROLE MODEL SERIES: HALF BAKED HARVEST
Artisanal Snail Mail
the little market's first-ever holiday catalog mailer
Building Community
Through annual flagship events, The Little Market fostered a community of activists, advocates, and influencers to raise awareness for fair trade, human rights, and social justice issues. In collaboration with The Little Market’s event planner, I created the branding for each function, designed event stationery and promotional materials, and supported styling for sponsor pop-ups, photo booths, product displays, and table settings — integrating printed messaging at every touch point for guests.
event design
